Killer Innovations
The award winning Killer Innovations™ Podcast and nationally syndicated talk radio show (on +30 radio stations) is hosted by Phil McKinney, an award winning innovator of technologies and products used by hundreds of millions of consumers and businesses worldwide. The podcast is Phil's way to "pay-it-forward" by sharing his experience and expertise in innovation so that individuals and organizations can achieve success in the innovation/creative economy. About the Host: Phil retired as the CTO at Hewlett-Packard where he led the product/R&D for the $40B PC, Mobile, Display/TV and Workstation business. He is currently the President and CEO for CableLabs, the non-profit R&D and innovation lab for the global cable industry. Phil shares his rule-breaking approach to innovation and creativity in his book "Beyond The Obvious" and via the podcast. He has been credited with forming and leading multiple teams that FastCompany and BusinessWeek list as one of the “50 Most Innovative”. His recognition includes Vanity Fair naming him the “The Innovation Guru”, MSNBC and Fox Business calling him "The Gadget Guy" and the San Jose Mercury News dubbing him the "chief seer". For more information on Phil visit his blog at philmckinney.com.

Imagine a major sporting event that you can’t sit at home with friends to watch on TV.  Maybe you’ve had to work late or you’re a student returning from classes on the subway.  You do the next best thing.  You take out your mobile device to live stream it.  To add to the excitement, you live chat with friends who are streaming the event.  Then, you hear your friends cheer.  What just happened?  You missed it - the winning goal your friends saw first.  Only seconds of delay but big disappointment.  It’s prime time for a live streaming innovation.

South Korean start up company Hecas has tackled this problem.  The company focuses on live video streaming solutions.  Hoisoo Cho, Hecas Marketing Director, joined me in the mobile studio to discuss Hecas and its live streaming innovation.

Making Real Time Real

In live streaming, latency is the delay between a live event and the time it appears on your viewing device.  As Hoisoo points out, what’s called live is not in real time because of latency.  South Koreans love video live streaming.  From sporting events to K-pop to personal broadcasters, South Koreans like to connect and watch in real time.

[shareable cite="Hoisoo Chu"]The seconds of latency will make the difference between users who stay or leave.[/shareable]

Hecas has stepped up to meet this demand for mobile low latency live streaming.  With the Olympics hosted in South Korea, the timing couldn’t be better.  Their customer driven solution has gained traction with big players in South Korea.  Companies like South Korean Telecom have tapped into Hecas’s mobile live streaming innovation.  Now Hecas is ready to break through international markets.

“The seconds of latency will make the difference between users who stay or leave.”  Hoisoo affirms.  For video streaming, I agree - latency is the new metric.  It’s impact on a variety of applications is going to become more critical.

Friends and Failure

Two things that Hoisoo learned in the start up process:

  1.  Teaming with the right people is everything
  • Hoisoo was fortunate to make great connections at university – a core group of like-minded friends who had the entrepreneurial vision
  • She launched her first start up with these friends
  1. Failure can be a good thing.
  • University is an excellent environment to initiate a start up – it’s a safe place to experiment and fail.
  • Failure can offer valuable lessons

Listen to this week’s podcast to learn about Hecas.  It’s journey from a group of college friends to a company working with the largest telecom company in South Korea is inspiring.

Track how Hecas is shaping the future with live streaming innovation at http://www.hecaslab.com/

Direct download: In_Real_Time_-_Live_Streaming_Innovation_S13_Ep51.mp3
Category:Past Shows -- posted at: 11:50am PST